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email marketing

What is email marketing and how it works

The email marketing is a communication tool that consists in sending mass emails to a contact base to promote a brand and products or services offered. It is one of the fastest and most effective channels to get in touch with users, and that is why no company can ignore it when thinking about its digital marketing strategy .

To its ease of implementation of mailing lists in Red Wing and the excellent results it produces, email marketing adds another advantage: versatility . And it is that email marketing campaigns can be implemented pursuing multiple objectives , depending on the characteristics and needs of each business.

Getting more traffic for a website , offering promotions, generating new subscribers , building customer loyalty or, of course, increasing sales are just some of the goals that a great email marketing strategy can lead to.

So you can start thinking about what your business objectives are: here is the best way to achieve them But, for that, first you have to be very clear about how an email marketing campaign works.

In addition, it is very easy to implement : once it is clear with whom we want to communicate , we must generate a reliable and organic contact base and choose the content for each of our emails.

Finally, it is time to choose the best platform to make the shipments segmenting that database according to the objectives of each campaign, defining the content and programming the perfect frequency for shipments seeking to reach the customers without fatigue.

Not only because it is not good to send emails to those people who did not give you their data and are not yet interested in receiving them. Also because it is a safe path to the spam and junk mail tray , which in a short time will seriously damage your reputation and reaching the inbox will be more or less like climbing Mount Everest ️

In addition, you can generate your own databases and grow them organically , with those users who are truly interested in what you have to offer.